Chinonye Deborah Egwele's profile

IMA MARKET - Brand Identity

As a breath of fresh air in the real estate world, Ima Market is out to make the acquisition and sales of property seamless for individuals. Ima Market offers a wide range of services like property management & short lets, with a focus on buying and selling distressed properties.

Set to launch, the brand needed an identity that was neat, bold, & modern to reflect the brand's personality.

Client:
Ima Market

Graphics/Brand Identity Designer:
Chinonye Egwele

Date:
June 2023

PRIMARY LOGO
LOGO BREAKDOWN
ALTERNATE LOGO ARRANGEMENTS
COLOR PALETTE
Blue is an industry favorite. It is a color for leaders and conveys professionalism, dependability, high quality, strength, and expertise.

Gold is a luxurious color. It conveys distinctiveness, reputation, and elegance.

The palette gives the brand a professional and sophisticated look, which is a good presentation of the brand's personality.
TYPOGRAPHY
BRAND IN ACTION
IMA MARKET - Brand Identity
Published: